Hookline runs your entire revenue loop. We attribute every lead to the exact ad, hand your sales team an AI brief and script for the call, log every conversation against the lead, and feed your conversions back to Meta, so each customer costs less than the last.
They run the ads, drop a lead in your inbox, and the trail goes cold. Nobody knows which creative actually worked, what the sales rep said on the call, or why one buyer converted and another didn't. And every agency now says "AI" without shipping a single thing your team can use.
Monthly PDFs and vanity metrics. The sales call is a black box, no record, no context. Reps re-pitch leads from scratch, and your wins never make your ads any smarter.
One closed system: every lead tied to its exact ad, an AI brief and script for every call, every conversation logged on the lead, and conversions fed back to Meta to make the next customer cheaper.
Most agencies do step one and stop. Hookline runs the whole cycle, and AI works at every stage, so the system gets cheaper and smarter each time around.
We make or manage your Meta ads. Every ad is logged in your Ad Library under one consistent naming convention.
Each ad is broken down into its hook, script, angle, pacing and writing pattern. Automated frame-by-frame decode (1–2 frames/sec) is rolling out; today we do it with AI assist.
The viewer lands on your site and fills the form. The lead appears live in the dashboard, tagged to the exact ad that produced it.
The rep opens the lead and instantly sees which ad it came from and exactly what that ad said, so they know what resonated.
A tailored opening script, matched to the exact ad the person watched, so the call feels personal from hello.
Every call is logged against the lead with notes, so the next rep who picks up has full context. No lead is ever worked cold twice. One-click Exotel dialing with auto-recording & transcription is rolling out.
Mark a lead converted and we feed that win back to Meta to sharpen targeting. Automatic Conversions API firing on every win is rolling out.
Once you cross ~50 conversions a week, we switch Meta from chasing leads to optimising for actual conversions, cheaper buyers, not cheaper forms.
AI rewrites your winning ads into fresh scripts, and after ~1,000 buyers we build lookalike audiences from your real customers. Creative and targeting sharpen every month.
The hardest part of paid growth isn't the ad, it's what happens after the lead comes in. Hookline turns your sales calls into the smartest, most consistent part of the funnel.
Generated the moment a lead lands, from the ad they watched and every past conversation.
Your ad library decoded, the hook, script and pattern behind every creative, plus AI-written scripts for your next winners.
Per-lead briefs, AI opening scripts, and a memory of every past conversation. Exotel click-to-call with recording & transcription rolling out.
Full account management, plus conversions fed back to Meta so we can optimise for real customers, not just leads. Automatic Conversions API rolling out.
A live, founder-built dashboard suite tying every ad to the lead, the call, the checkout and the order, in one pane of glass.
Every customer flows in. After ~1,000, we build lookalike audiences from your real buyers, so targeting compounds month over month.
Need the ads made? Founder-led shoots, scripting, direction, lighting and on-camera talent. Premium add-on.
This is the platform I built and ran for Ferra, now generalised for your brand. Your whole team opens it daily, from the rep on a call to you watching ROAS.
Every ad ranked by leads, conversion & CPL. Hook rate, retention & CTR light up as Meta data connects.
What's picking up, stalling, or new, 14-day trends with conversion & qualified rates.
Every creative stored, with its hook, script and angle written out. Automated frame-by-frame decode rolling out.
Lead quality by campaign → adset → ad: CPL, conversion, and full status breakdown.
Sessions → leads → conversions, cohort-attributed, with daily breakdowns.
Statuses, dispositions, callbacks and an AI brief on every lead for the rep working it.
Every call logged on the lead for the next rep. Exotel click-to-call, recording & transcription rolling out.
Per-agent calls, connects, talk-time, conversions and connect-rate, by day.
Each lead's lifecycle, new → warm → converted → dead, day by day.
Exactly where buyers quit the form, and the biggest cliff to fix first.
Wins fed back to Meta to power conversion-optimised campaigns. Automatic Conversions API rolling out.
Ask your data anything, "top ads this week," "which to pause", answered live.
| Ad | Status | CTR | Hook rate | Retention | CPL |
|---|---|---|---|---|---|
| Our parents won't go to the gym | Active | 1.35% | 11.2% | 17.8% | ₹520 |
| This is Ferra (For parents) | Active | 1.24% | 7.7% | 16.6% | ₹556 |
| Gift for parents · Hindi · Video | Scaling | 1.45% | 14.8% | 20.4% | ₹303 |
Most agencies can only manage the ads you give them. I can make them, end to end, because I've actually been on the other side of the camera.
For brands that want winning creative produced for them, not just managed. We script from the data, shoot it, and feed it straight back into the AI engine, so the flywheel never runs out of fresh winners. Bundled into the Studio tier or added to any plan.
You work directly with the people doing the work, an operator who's scaled brands and built the tech, and a consultant who runs your account like a partner.
Numbers from brands I helped build inside the founder's office, Aroleap (smart fitness equipment) and Ferra (fitness & training).
You pay ad spend directly to the platform. First month available as a discounted or part-performance pilot to remove risk. (Indicative.)
Book a 20-minute call. No fluff, just an honest read on your ads, your sales follow-up, and where the revenue is leaking.